Source: Determine the kind of website you need
Many people think that a website comes in only one flavor and serves only one need. This assumption is incorrect. Selecting the kind of website that you need is a lot like selecting the type of house that you need. The Mobile Home website: You can start your website with some information about your company … More Determine the kind of website you need
Appearance / Curb Appeal A visitor to your website, much like a visitor to your house, makes assumptions as soon as they see your website and as they look around the different pages. Browsing the web is a very personal experience for each visitor, and they are looking to fulfill the needs that they have. … More Your Web site look
When your website is launched, the only way you will ever know if it is effective is if you have some way of analyzing its activity. This requires some form of website tracking. website tracking is an essential when it comes to the success of your website. Discover what works It is accepted that a … More What can you learn from Website Tracking?
Convert Visitors into Customers The goal of a website is to answer visitors questions, and assay their concerns as quickly as possible so that they will advance in the sales cycle, or convert. Conversion on a website can be anything from downloading a document to purchasing a product or service through an e-commerce system. Conversion … More Conversion Tactics
Conversion on your website occurs in part through navigation and strong calls to action. This leads your prospective customers comfortably through your site to find what they need. Conversion is considered any action which leads the customer closer to a sale. This could be a request for quote or even a CAD download. When you … More Improve Navigation and Calls to Action
Quite simply, your conversion rate is the number of visitors that your web site turns over to sales or potential sales. A lot of times people only try to increase the number of visitors to their site, rather than focusing on developing the visitors they already get into sales, or quality sales leads. 10. Make … More Top Ten Ways to Improve your Conversion Rate
What is usability? Usability measures the quality of a user’s experience when interacting with a a Web site.Usability, as defined by Joseph Dumas and Janice (Ginny) Redish, means that people who use the product can do so quickly and easily to accomplish their tasks.According to Jakob Neilsen’s research: User testing shows that business-to-business websites have … More What is usability?
According to a Nature Article researchers in Canada have found that Web site viewers make judgments about your site in as few as 50 milliseconds!This of course has great implications in the field of Web Design. We have long thought that the design adds credibility to your company through the halo effect, but even the … More Snap Judgments – You have 1/20th of a second!
Learned Conventions in Navigation Navigational conventions are another key component to visitor usability. A visitor expects to see certain things in certain places in a website. For example, if they want to get back to the home page, then typically they just click on the company logo. If your logo doesnt do this, then they … More Learned Conventions in Navigation